Hello to all the app developers reading this article. We have covered a lot of topics through our articles, many of which were focused on app performance and the impact of app reviews and ratings on the performance of the app. This article is meant to talk about the impact app reviews have and the problems that occur in the app store. So without taking much time, let us head on the main issue.
The App store and the issues originating
There are around 1.5 million apps in the iOS App Store alone and this number goes on increasing with each passing time. It’s no surprise that this number is likely to reach 3 million or even more by the end of 2020. Developers know of this and they quite understand the competition that they are facing right now. And to make things better, they turn into many ways to improve their app performance in the iOS App Store. Before seeing those, let us understand the problems that arise in the iOS App store.
As said, there are lot of apps in the iOS App Store and daily thousands of new apps are being added to the ever increasing list. This ending addition is the cause of many problems in the iOS App store, one of which is the stiff competition. Yes, the competition is insanely tough and it doesn’t seem to be ending. What’s worse is that the new developers are immediately moved down the line the moment their app gets listed in the app store. The reason: the IOS App Store is ruled by few key apps which have more than 50% of the total user base. This huge number of user base is taken by these apps and the remaining audience is scattered and dispersed. The result of this is that new apps find it very hard to get app installs. Whatever app is launched, there are almost 5-6 apps offering the same exact features that your app is offering and to add more to the controversy, there are already 2-3 apps which have 80% of the audience. The result is that the new apps have to compete a lot and invest even more in their marketing just to keep up with the competition.
We understand now what the problem is. Now let’s take a look into the ways developers are trying to fight this problem.
App Reviews and their importance
Many developers invest a lump sum of money for app promotion and a major chuck of this goes into improving app ratings and reviews. This happens because of a strong reason. Your app performance is directly linked with app reviews and your app ratings. People generally see the app ratings and the read the app reviews before making up their mind to install an app. This is more likely to be the case for paid apps. Therefore, developers try to ensure that their app has good ratings and reviews. And to ensure this, they have very few options. Asking users to rate is one and rewarding users is another. However, the easiest one is to buy app reviews.
Buying App reviews and how it is proving to be disastrous
In the first glance, buying app reviews sound like the best way to ensure a good app performance. After all, it is easy and it is supposed to enhance your reviews the way you want to. You only need to hire some people or pay a firm and rest all is done. Easy right? Well, it is easy but what comes next is a bit troublesome.
Apple Store has strict rules regarding use of bots for posting reviews. Also, the new guidelines also make fake sounding reviews to get banned. This might be good overall but it is certainly a problem for all the app developers. After paying and investing money, if the review is banned, it only means wastage of money and resources. If done correctly, it could definitely be advantageous but if gone wrong, it can lead to serious implications. Firstly, the marked review is removed of the app page. If the situation gets dire, you might receive a warning form Apple and in worst case your developer account might get banned or your app might be removed out of the IOS App Store. Scary right? Well it is.
But what can you do for this?
Buying app reviews is certainly very advantageous. You can manage easy reviews and therefore it can help improve your app performance in the IOS App Store easily. Instead of spending lots in marketing, this is indeed a cheaper and effective way to ensure improved app performance. But what about the guidelines? Won’t you get banned out of the IOS App Store. The answer is no. Here’s how.
Apple Store has an algorithm which helps it distinguish between a fake and a genuine review. Use of simple and spamming texts can easily mark the use of fake reviews. The algorithm is indeed a strong one. It’s Apple after all. But is there any hack around this? Well, there certainly is. You can easily bypass this algorithm and buy get app reviews without any worries of getting caught.
Here are some of the tips that you should be aware of while buying app reviews.
- The trick is simple. Apple Store does not remove high quality reviews and this can be used or exploited to use buy app reviews. By asking your reviewer, be it a freelancer or a marketing firm to write high quality reviews, you can easily bypass this algorithm.
- The app reviews should seem original and the use of spam words should be neglected in these reviews. The reviews should seem to be written by genuine person and use of short unstructured sentences should be discouraged.
- Make sure that you don’t use bots for the reviews as these are very easy to catch by the iOS App Store.
- Try to keep the reviews as natural as it can be.
- Avoid using phonetic language in the app reviews.
- Don’t use your developer account to use the web services that offer reviews for your app. If found, your developer account will be blocked for sure.
- Don’t use only one account to write multiple reviews. Your account might get flagged by Apple.
There it is. Apple might have strong filters but with appropriate knowledge and expertise, you can easily by pass this and can make sure that you can use buy app reviews for improving your app performance.